About us

Our company

The little black dress specialist

First launched locally in Jiangsu province and Shanghai, China, we eventually started to expand into other marketplaces around the world. Specialized in little black dresses and cocktail dresses, we quickly gained very great success with our first original Heloïse Fashion cocktail dress. A best-seller ever since, it embodies the perfect balance between casual and formal apparel.

We create, produce and sell our own dresses under our trademarked brand name. We take great pride in our own beautiful designs and pattern that are often copied but never matched. Our main goal is to create dresses that girls love to wear. Yes, every girl deserves a little black dress.

Want to know more about what to expect from us? Here are our main strengths in a few words:

  • Unique designs
  • Top quality material
  • Top quality production
  • Perfect US sizing
  • Best customer service
  • 30-days money back guarantee

Our team

Inernational mindset

We are a binational team composed of designers and e-commerce specialists with a multicultural perspective. Managed by popular fashion designer Yan Sun, we are at the crossroad of different cultures, influences and ideas.

Heloise logo


The dress is exactly how it looks in the picture! I'm in love with it. I wore it to my friend's wedding and it was perfect! Great length and fits well. Washes great, as well! I have worn this dress multiple time and put it in the washing machine to wash it and it is still in great condition! Well worth the purchase.

Amazon customer

I absolutely love this dress!!! Wore it for my birthday dinner recently and all my friends were asking about it. My fiancee love how the dress look on me. I am so glad I got the light green color look so good on me.

Amazon customer

Love this dress! Very well made & I will be purchasing more in different colors!

Amazon customer